Is This Menswear?

Iain Russell is a sharp, well-dressed, creative guy who was made for the capabilities of things like Instagram and the internet - or were they made for him? He has a popular, self run site called Is This Menswear? that documents his own daily style and photography - both of which seem heavily influenced by his emotional state at the moment (or what he had for breakfast). Following him on Instagram @isthismenswear might even help you get dressed in the morning, as his posts are frequent and full or ideas.

Being able to focus on one theme or offering, and doing it well has become more popular in the last few years, and we're all better off for it. Russell's arrangements and photos are consistently well done, and his site is clean and sharp. It's clearly a labour of love for him as the production level is top class - but over time, those are the things that get noticed. Those, and things with nudity and swear words, but quality lasts longer.



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